Grocery shopping in 2020 is an emotional roller coaster.
After strapping on your mask and thoroughly sanitizing your cart, you plot out the quickest, most efficient way to navigate the store, grab your items, and get out. Every surface looms like a germ-covered threat, you hold your breath when people pass, and you go to great lengths to ensure you don't get too close to fellow shoppers — exchanging pointed, disapproving glances the second someone disregards the one-way aisle arrow.
No matter how careful you are, maintaining distance from your fellow shoppers isn't always possible. And an incessantly beeping 140-pound hunk of plastic and metal with googly eyes hovering by your side and blocking the aisles certainly doesn't make things easier.
The coronavirus pandemic has proven unequivocally that human grocery workers are essential, but it's also made it plainly clear that Marty the grocery store robot is the opposite of essential.
Customers checking out Marty the robot in May 2019 at a Stop & Shop in Quincy, MA.
Marty was introduced by Ahold Delhaize, Stop & Shop's Netherlands-based parent company. They put these robots, which cost a whopping $35,000 each, in hundreds of Stop & Shops and other stores throughout the U.S. in 2019. The robots have been a source of problems since their arrival, but as the pandemic has reshaped the shopping experience complaints that Marty prevents proper social distancing have started to pop up.
When states began issuing stay-at-home orders in March, panicked shoppers flooded stores to stock up on supplies. The robots were initially pulled off the floors to prioritize customer safety, but then gradually reintroduced over the next two months. Though all robots have been fully operational since late May, customers and workers alike feel that Marty has been, at best, completely useless during the pandemic or, at worst, has made shopping and working significantly harder.
Stop & Shop has marketed the robots as in-store safety devices. (They're meant to detect and report hazards on the floor, but they can't actually remove them.) So if an autonomous robot can't help shoppers or frontline workers in the middle of a crisis, what’s the point?
As grocery workers continue to fight for hazard pay and risk coronavirus exposure on the job, they're calling on their company and their customers to recognize that human contributions in this pandemic have far outweighed the contributions of grocery store robots like Marty.
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